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What is App Store Optimization?

App Store Optimization improves app visibility within the app store and enhances app conversion rate. These leading app stores are the App Store for iOS and Google Play for Android. In extension to ranking more in the app store search results, it also focuses on CTR. This implies that you have to persuade people to click into your app store listing once they find it. You can do this by optimizing your App Name, Title, Icon, Screenshots, and ratings.  


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Benefits Of App Store Optimization

Improve Visibility

No matter how useful your app is, people cannot download it if people cannot find your app. So if your app isn't easily discoverable, you will lose potential users and reduce your app's chances of success.

Get Discovered by high-quality and relevant Users

People must find your app, but what is more important is that it is found by the right people - people that are actually on a hunt for an app similar to yours. A perfect ASO technique gets your app exposure to these users by matching your app to the relevant keywords (Search Query).

Increase Organic Downloads

When your app has greater discoverability, you will get many relevant users who will find your app while searching for an app that solves the problem that your app focuses on. This will result in a hike in the number of downloads. With this in place, along with regular updates and enhancements, your app will be much more likely to be a success.

Continuous Growth

As the downloads and visibility of your application will increase with time, it will gradually grow as well.

Our App Store Optimization Services

Relevant Keyword Search

Exaggerate your local reach and get a targeted audience with strategic local SEO marketing services. We execute extensive keyword research and audit to find out geo-specific, industry-related keywords and coordinate them by search intent. Once our Local SEO professionals have mapped out your search terms, we make a local SEO guide that will help you develop locally-themed website content. Our local SEO consultant also provides you a keyword ranking report, which you can analyze anytime to audit your ranking. 

Optimizing Title & Description​

The title and description will be used so that it is optimized and widely searched by people. 

Adding Icons & Images​
We will add relevant images and icons as well. 
Transparent Reporting​​
More traffic will be generated to your App Store Page as the page will be optimized. 

App Store Optimization Showcase

Why is App Store Optimization Important For App Growth?

As there are many app stores, it is very likely that your mobile app is/will face tough competition for visibility. The ultimate goal of ASO is to increase the number of downloads and loyal users for your app. And the first step towards that would be to make your app easily discoverable in the app store.


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Our Way of Doing App Store Optimization

A/B Testing

Our agency lines up the campaign comparisons to see which one is more effective. We create a different variant of your page elements, like layout, image, headline, and CTA, to know which pay-per-click ads will give the best results. The split-test results guide our firm in optimizing your subsequent paid search campaigns and improving your overall performance.

Pick The Right Name For Your App

It is easier to rank the app if the app title contains a keyword. The keyword preference for the title would have the maximum relevance and search traffic. As your app ranks higher, more people will use the app and give feedback, the downloads will increase, which is where the following factor of ranking comes in. An analysis done by Apptentive states that apps that have the keyword in the title rank 10.3% higher than those without a keyword.

Keyword Research

As said above, keywords play an essential role in your app's visibility. We research and analyze different keywords to check which one fits the best.

Write Your App Description

The app description should also have the keyword to increase the app's reach.

Establish a Clear App Store Optimization Strategy

Firstly, we will make a clear app store optimization strategy. We will plan and plot everything very carefully with the help of experts.

Prepare App Screenshot & Videos

Make the screenshots and how-to-use videos of your app to make it easy for people to understand the work.

App Rating & Review

First of all, it is hard to get reviews and ratings from users. But, you would have to get them anyhow because it is among the most critical factors for both App Store Optimization and Conversion Rate Optimization. Now the dilemma is that you want to encourage more reviews and ratings, but you don't want them to be negative reviews. So how do you control them? You can find a way to do this within your app by giving your app users a place to give feedback directly to your team. If the customer is satisfied with your app, you can direct them to the store link to leave positive remarks for your app.


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