What is App Store Optimization?
App Store Optimization improves app visibility within the app store and enhances app conversion rate. These leading app stores are the App Store for iOS and Google Play for Android. In extension to ranking more in the app store search results, it also focuses on CTR. This implies that you have to persuade people to click into your app store listing once they find it. You can do this by optimizing your App Name, Title, Icon, Screenshots, and ratings.