In Digital Marketing, landing pages are web pages in themselves, made basically for marketing or advertising campaigns. A visitor is taken to when he/she clicks on ads through email, google, yahoo, or bing. Unlike web pages, landing pages have a single focus that is on Call to Action. This is the focus that makes landing pages the best option for increasing the conversion rates and reducing the cost of achieving a lead or sales.
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The primary difference between a landing page and a website is that a landing page is a web page made especially for a particular task. In contrast, the website is a collection of associated web pages. The majority of the organizations handle a website to communicate with the customers and to boost their profits. There are many websites on the World Wide Web that are of different niches, like e-commerce, education, clothing, governmental, and many other websites. Every website has a web page, image, and other files. A landing page is a webpage that focuses on a particular action, like running a marketing or sales campaign.
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