What is the meaning of Lead Generation?

Lead generation is the means to get traffic to your website that could potentially turn into sales. All lead generation does is to precipitate interest in your business with different advertising, marketing, and strategies. You can use different schemes to attract people to your business.


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Types of Lead Generation

Sales Qualified Lead

Sales qualified leads focuses on leads that have shown interest in purchasing your product or services once they visit your website. If a customer visited your website and has taken a detailed look at your pricing structure, the packages you offer, and made comparisons, they are highly likely to purchase from you.

Marketing Qualified Lead

Again, this is the leads that are highly likely to become a customer compared to other leads. However, in marketing qualified leads, instead of looking at what they have looked at your website, we take a look at their demographics, where they visited, what they have downloaded, and whether they engaged with similar content.

Lead Generation Service

Product Qualified Lead

If the customer engages with the product on your website and either utilizes or somehow tries the product, they are considered under product qualified lead. These leads generally have the greatest potential for purchase as they know the value.

Service Qualified Lead

Service qualified leads help to turn a lead into a customer by letting the customer use the company’s product or service with added upgrades and see the product’s value in it. This leads decreases the costs associated with customer acquisition.

Our Process of Lead Generation

Social Media Marketing & Advertising

We start by doing thorough and quick research about your business and industry so that we can administer the best social media strategies with our skilled and experienced social media team. We create content, social media marketing strategies, platform auditing, management of brand reputation, and so on.

Search Engine Optimization

SEO is an extremely complete and complicated way of getting organic traffic to your website, creating brand visibility, and generating trustworthiness. However, it takes time to actually see the effects of SEO strategies which could last up to a year.

Email Marketing

Email marketing is one of the easiest tools to use that positively affects conversion for your brand if you do it correctly. Customers tend to purchase from brands that they get personal emails from.

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With the right tools and strategies that are experimented with beforehand, you can enhance your website performance will drive more traffic. Website optimization is a crucial part of both organic traffic and traffic that comes with marketing.

Website Optimization

Website optimization is a process of using tools, advanced strategies, and experiments to enhance the performance of your website, which will drive more traffic and increase conversion and grow revenue.

Paid Advertising

We will create paid advertising strategies with text and images and start the advertisement for your website and business to get more clicks and leads.

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Lead Generation FAQ'S

Every company must do lead generation if they want to have higher traffic coming to their website to increase sales and brand visibility.

You have to take a deep look at every type and decide the best one that caters to your needs and wants for your business or product.

It depends on the size of your business and what you need from the lead generation campaign, whether to increase your visibility or make sales.

Not necessarily. You could do lead generation with a small budget as well, but the result might not be as good as you would get with a decent budget.


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